The best equipment at the best conditions

Multilingual multi-brand website

Corrusystems, expert in corrugated board and flexo printing

A multilingual multi-brand website for Corrusystems. What is a multi-brand site?
A website that presents multiple brands. In this case for a specialist in the corrugated board and printing industry representing several suppliers.

Corrusystems advises and mediates the purchase of essential equipment for the corrugated board and packaging industry. Such as die-cutting machines, dust removal equipment and the logistical process within a corrugated plant.

Corrusystems knows all there is to know about the challenges in printing corrugated board. Therefore Corrusystems offers flexo printers anilox rolls with the right properties for printing on corrugated board. Furthermore, innovative flexo chamber systems and safe and effective doctor blades.

To enable the flexo process to run economically and efficiently, Corrusystems offers various cleaning systems and equipment for recycling, drying and curing ink. And if you think ‘What is she talking about?’ Here we explain it all.

Corrusystems represents several brands, which differ in appearance, shape, and color. That is why the visual design of the site ensures a consistent look. The design also allows adding or changing brands at any point in time.

A lot of expertise and a matching assortment: how do you keep it organized on your website?

The first step was to present the diverse information in a findable and clear way.
The main menu is divided into brands, branches and applications.

Does someone know exactly what product he is looking for? Then he will probably go directly to the relevant brand.

But if someone is still looking for a solution to a problem or wants to optimize a certain process? Even then he will quickly get to his destination via industry and relevant application in the main navigation.

How do you keep your corporate branding consistent when you run multiple brands?

Above all, the site exudes the attention and know-how that Corrusystems offers. Because Corrusytems is not a pass-through of top brands, but offers real answers and information, based on years of expertise. For example, about how to make a process more efficient, how to optimize print quality. As a result, site visitors feel sure they are getting the best solution at the best conditions.

In the visual design, the image of Corrusystems is therefore leading. Because with a multi-brand site you are dealing with multiple identities, which differ in appearance, form and color, the design ensures that the identity of Corrusystems will not get diluted. The design also takes into account adding or changing brands in the future.

Authentic content and SEO for a multi-brand website

Content writing and search engine optimization were also part of the project. SEO was not a separate component but was at the heart of the design, navigation and content.

Since the respective suppliers already offer information about their products on their own websites, developing unique content was a challenge. Simply copying the supplier’s story is not an option, if only to avoid duplicate content. But if you want to build online authority with your site you need to provide authentic information.

The solution was to look for gaps in the available online information. Are there questions that a brand does not answer on its site? Are there search terms for which a product is not found? Then that became the basis of the information provided by Corrusystems.

Content and SEO for a multi-brand site: fill the gaps in online available information and answer the questions of your target audience.

developing unique content for a multi-brand website

Ready for social sharing

All pages are made suitable for social sharing. So if someone shares a link on social media, the correct image is loaded. This makes sharing an article or page on LinkedIn, Facebook or Twitter easy and makes a visit to your website much more likely.

Translation and structured data

Corrusystems.com is available in two languages: English and German. The technical setup of the multilingual site and the translation itself were taken care of by Imag. And to further improve the findability, the site is provided with extensive structured data in both languages.

Do you want help with a challenging project? A multilingual website, or help writing SEO texts? Please contact me.