Controlling dust in production environments
Identity and multilingual website
Weducon® Web & Sheet Cleaning Technology
Weducon enables dust-free manufacturing. Of corrugated board, cardboard, paper, plastic, foil, blister, laminate, corrugated cardboard and glass. Because by eliminating dust and unwanted particles during production, you can prevent many issues. Imag developed an identity and multilingual website that informs and builds trust.
Why is dust a problem?
During converting, substrates become static charged. This attracts dust and micro-particles like a magnet. These may be metal particles, plastic, rust, and even insects from the production environment. But also particulates released from the material itself.
Especially with products that require further processing, this causes problems. Consider paper and cardboard — dust, fibres, and trim that remain on them cause poor print quality, rejected material, in other words: waste.
When it comes to packaging for medicines or food products, health issues come into play. Dust and production residues are a no-go here. A crushed insect on your milk carton? Preferably not. Institutes such as the American FDA and, in the Netherlands, the Food and Consumer Product Safety Authority set high standards for the hygiene and quality of such packaging materials.
Glass manufacturing also generates dust and unwanted particles that complicate further processing. Examples include coatings that won’t adhere or air bubbles caused by even the smallest dust particles.
But one of the most significant hazards is the presence of dust in the work environment. These are responsible for health complaints, which can be costly to both employees and employers.
Experts in beauty and quality
Weducon has the solution for unwanted dust. At every stage of production, Weducon eliminates particles and contamination. Before problems arise and without waste, loss of time, or damage.
The result is a safe and sustainable production process. And a clean product, ready for further processing.
Goal: a solid foundation that you can expand
The Weducon brand is backed by years of experience and development. Therefore, the Weducon identity represents authority and innovation, but also a promise: clarity and quality.
After developing the identity, a multilingual website followed, available in German, English, and Spanish. And above all, a sustainable website that does not look dated in a few years. Adaptable to developments in web design, technology, and search engine optimization.
Together we started by drawing a clear picture of the target audience and identifying their questions and needs. Because the position and findability of a website depend on its content, not on tricks to manipulate search results. By answering your target group’s questions clearly and conveniently, you create a solid structure that you can gradually expand. For example, with news, tips and new projects.
New identity for a not-new company
In addition to informing and convincing, the Weducon website contributes to the company’s brand awareness (known for years under the name Emcebee).
So I developed images in which the target group recognizes itself but simultaneously expresses the Weducon identity.
Result: the website communicates freshness, dedication, and authority, a sense of: ‘these people know their stuff.’
Project: identity and multilingual website
- visual identity
- website design
- development and production
- technical illustrations
- images and editing
- multilingual SEO optimization
- translations: supervision and technical implementation