Do you want to promote your brand and product? Then you know how important your corporate identity is. Your logo, your website, a consistent way of communicating. Why? Because it gives your brand personality, and because it connects you with your audience.
Since you are an expert in your own business and know what solutions you have to offer, you already have the key ingredients.
But what would it be like to have someone help you communicate your expertise and solution attractively and consistently? Someone who makes sure your target audience realizes that your product or service is the solution to their problem?
An identity that will capture the heart of your target audience
You need someone who is as passionate as you are about your product or service. Someone who recognizes what sets your company apart from others. Someone who will build an identity that captures the heart of your target audience.
The road to an effective identity begins with answering the following questions.
- What kind of people are my target audience and what do they need?
- How do I meet the expectations of my target group?
- What are my core values, and what sets me apart from my competitors?
When you start answering these questions, it may well be that your target group is larger than you thought, or that it includes different age groups. Often it also turns out that you were not aware of qualities that set you apart, just because you are used to them. Imag helps you find out, mapping your unique characteristics and the needs of your audience.
How do you develop an effective corporate identity?
The key to effective design is understanding, and empathizing with what you want and what your target audience wants.
The result? Your image will exude class, and your audience will feel engaged and understood. And so you lay the foundation for a successful customer relationship.
Your new corporate identity is taking shape. And then?
Your visual identity consists of a combination of colour, shape and typography that is reflected in your visible expressions. But the way you communicate, such as a recognizable and consistently applied writing style, is also part of your image.
What means of communication do you need now? And which things can wait? Imag helps you with a sustainable basis that grows with your company and develops the means you need, when you need them, such as:
- corporate identity
- social media design
- leaflets and brochures
- trade fair presentation and stand design
If you have your identity developed, you can start small, even with just a logo. As long as you begin with a sustainable, well-thought-out basis: establishing your mission, your unique characteristics and the needs of your target group.
Imag then creates an identity that is aligned with your future plans and your company’s budget. Would you need facade lettering or corporate apparel in the future? By taking that into account now, you can save costs later.
The results of a strong corporate identity
The goal of a strong identity is to attract and entice your target audience to contact you. Imag helps several companies achieve these goals and get maximum return from their identity. Examples are Weducon and Corrucleaner, for which Imag developed identities, communication strategy and websites, texts and social media design. In a short time, the websites were among the first search results for relevant search terms.
Another example is the Praktijk voor Psychotherapie Amsterdam, which saw a large increase in applications after introducing its new logo and publishing the new website.
Whether you sell a technical product or a personal service, the needs of your target group and your qualities are key. Because through empathy and interest you make warm, personal involvement tangible in your identity and communication, whatever your product or service.
Do you want an identity that makes you stand out?
Imag visualizes what you represent. Your product or service, but especially the value you add to it. An identity that wins the heart of your audience, and that you can benefit from for years to come. Contact me, I would love to hear from you.